The Dealership Data Ownership Guide
Who owns dealership data, what vendor contracts actually say, and how a dealer-owned data layer powers CDP use cases, AI agents, clean data, DMS conversions, and equity mining.
Part One: The ownership problem
Most dealership data lives inside vendor systems under contracts the dealer rarely reads. Ownership, export rights, and AI use are where dealers lose leverage.
Part Two: Putting it to work
Once the data is dealer-owned and unified, it powers customer data use cases, AI agents, data hygiene, safe DMS conversions, and equity mining on complete records.