Dealership Data Hygiene
Dealership data hygiene is the ongoing practice of keeping customer, deal, vehicle, and service records accurate, unified, and deduplicated.
- Email decays at roughly 2.5 percent per month
- Phone numbers go bad at roughly 25 percent per year
- Bad data costs 3 to 5 percent of gross revenue per year
Frequently asked questions
How fast does dealership customer data go bad?
Roughly 2.5 percent of emails decay per month and 25 percent of phone numbers per year.
Is AI a substitute for data hygiene?
No. AI on bad data is just fast bad decisions.