Automotive Data Management
Automotive data management is the discipline of collecting, storing, and using dealership data so every decision is made on the same trusted record.
- Three tiers: collection, storage, utilization
- Bad data costs an estimated 3 to 5 percent of gross revenue per year
- Required by FTC Safeguards Rule and CCPA
Frequently asked questions
What is the difference between data management and data governance?
Management is the day-to-day practice. Governance is the policy layer over it.
Is a data management platform the same as a DMS?
No. A DMS records transactions. A data management platform unifies records from the DMS and every other system.