Fullpath activates marketing. QoreCloud owns the data underneath it.
Fullpath is a customer data platform bolted onto your marketing stack. QoreCloud is the dealer-owned data foundation the whole store runs on. If you already use Fullpath, QoreCloud makes it better. If you are choosing, start with the layer you own.
Fullpath is strong at outbound marketing activation: audience building, email, and paid media. It is a CDP first. QoreCloud is dealership infrastructure. We unify DMS, CRM, F&I, service, inventory, ads, and payroll into one operational-grade data foundation you own, then let any manager ask it a question in plain English.
Choose Fullpath if you only need marketing activation and are OK renting the underlying data. Choose QoreCloud if you want the whole store on one dealer-owned foundation, with marketing as one of many workloads.
- You own the data. Not a copy, the source.
- Unifies every department, not just marketing
- Ask any dealership question in plain English, get an answer in seconds
- Fullpath, Attention, PureCars, all your tools plug into QoreCloud, not the other way around
Frequently asked questions
Is QoreAI a CDP?
No. QoreCloud is a dealer-owned data foundation and reasoning engine. A CDP is one workload that runs on top of it. We integrate with Fullpath and other CDPs rather than compete with them at that layer.
Can I keep Fullpath and add QoreCloud?
Yes. QoreCloud sits underneath your marketing stack. Fullpath keeps doing activation, and QoreCloud gives it a cleaner, unified customer record to work from.
Who owns my data with QoreAI vs Fullpath?
With QoreCloud, the dealership owns the data layer end to end. With most CDPs including Fullpath, the vendor hosts the customer profiles and you access them under the vendor's terms.